Workforce Surveys

Industry Diversity Research

The Walter Kaitz Foundation is proud to fund annual reports on the state of diversity in the industry. This research allows companies to identify strengths and weaknesses, and to set goals and policies to improve their workforce diversity.

Industry Diversity Reports

The Walter Kaitz Foundation is proud to fund two annual reports on the state of diversity in the industry, the NAMIC AIM report & the WICT PAR report. This research allows companies to identify strengths and weaknesses, and to set goals and policies to improve their workforce diversity.


The NAMIC AIM report provides a baseline of statistics on the status of multi-ethnic employment in the cable telecommunications industry. Now in its eighth wave, NAMIC’s biennial diversity survey is a powerful example of the organization’s partnership with companies to provide information and resources to build a pipeline of diverse talent in the cable telecommunications industry.

The findings from the NAMIC AIM are important determinants of NAMIC’s programmatic direction, and leverage support for other strategic diversity endeavors. In fact, the initial 1999 research spawned NAMIC’s flagship Executive Leadership Development Program (ELDP), currently held in partnership with the University of Virginia Darden School of Business.

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Biennially Women in Cable Telecommunications conducts the WICT PAR Survey. The PAR Survey is a central part of WICT’s overall PAR Initiative; an initiative designed to help cable companies reap the benefits of a more gender-diverse and inclusive workplace. In addition to gauging the representation of women throughout the industry’s workforce, the survey specifically measures the survey participants’ practices related to pay equity, advancement opportunities, and resources for work/life integration.

Based on the PAR Survey results, WICT creates an overall Executive Report that analyzes the movement and positions of women in the industry, indicating gender differentials in promotions, hiring, and exit rates. The report also assesses the representation of women at varying levels of the corporate hierarchy and within specific job disciplines.

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Other Diversity Reports

Provided below are additional reports on the state of diversity in film and media. These organizations (UCLA Hollywood Diversity Report, Nielsen African-American Consumer Report & USC Annenberg Report) provide further insight into the state of diversity in film and television content with their research.

Hollywood Diversity Report 2018

The fifth annual UCLA Hollywood Diversity Report is subtitled, “Five Years of Progress and Missed Opportunities,” suggesting that America’s increasingly diverse audience prefers diverse film and television content. The study reports that people of color bought the majority of movie tickets for the five of the top 10 films in 2016, and television shows with diverse casts did well in both ratings and social media.

The report states that people of color make up nearly 40 percent of the U.S. population, yet they remain underrepresented on every front on all platforms, including lead roles, writers, directors and showrunners. It finds the same for the talent agents who serve as important industry gatekeepers.

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Nielsen African-American Consumer Report


Black consumers no longer think of their virtual actions as distinct from “in real life” behavior, and have leveraged digital platforms, particularly Black Twitter, to affect real-world change. African American consumers, influencers and digital entrepreneurs present a tremendous growth opportunity to brands able to reach and engage with this powerful demographic in a culturally accurate way–after all African Americans are no longer content being thought of simply as voracious consumers; they want to be known for the influence they’ve always possessed, as the creators they’ve always been.

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USC Annenberg Report

Inequality in 1,100 Popular Films

In summer 2018, Dr. Stacy L. Smith and the Annenberg Inclusion Initiative at USC Annenberg released their annual study, titled Inequality in 1,100 Popular Films.

The study reveals how little top-grossing movies have changed when it comes to the on-screen prevalence and portrayal of females, underrepresented racial/ ethnic groups, the LGBT community, and individuals with disabilities. The study is the largest and most comprehensive intersectional analysis of characters in motion picture content to date.

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