Workforce Surveys

Industry Diversity Research

The Walter Kaitz Foundation is proud to fund annual reports on the state of diversity in the industry.

That research includes both the NAMIC AIM (Advancement Investment Measurement) and the WICT PAR (Pay Equity, Advancement Opportunities, Resources for Work/Life Integration) reports.

This research allows companies to identify strengths and weaknesses, and to set goals and policies to improve their workforce diversity.

NAMIC AIM Report

The NAMIC AIM report provides a baseline of statistics on the status of multi-ethnic employment in the cable telecommunications industry. Now in its eighth wave, NAMIC’s biennial diversity survey is a powerful example of the organization’s partnership with companies to provide information and resources to build a pipeline of diverse talent in the cable telecommunications industry.

The findings from the NAMIC AIM are important determinants of NAMIC’s programmatic direction, and leverage support for other strategic diversity endeavors. In fact, the initial 1999 research spawned NAMIC’s flagship Executive Leadership Development Program (ELDP), currently held in partnership with the University of Virginia Darden School of Business.

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WICT PAR Report

Biennially Women in Cable Telecommunications conducts the WICT PAR Survey. The PAR Survey is a central part of WICT’s overall PAR Initiative; an initiative designed to help cable companies reap the benefits of a more gender-diverse and inclusive workplace. In addition to gauging the representation of women throughout the industry’s workforce, the survey specifically measures the survey participants’ practices related to pay equity, advancement opportunities, and resources for work/life integration.

Based on the PAR Survey results, WICT creates an overall Executive Report that analyzes the movement and positions of women in the industry, indicating gender differentials in promotions, hiring, and exit rates. The report also assesses the representation of women at varying levels of the corporate hierarchy and within specific job disciplines.

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Hollywood Diversity Report 2018

The fifth annual UCLA Hollywood Diversity Report is subtitled, “Five Years of Progress and Missed Opportunities,” suggesting that America’s increasingly diverse audience prefers diverse film and television content. The study reports that people of color bought the majority of movie tickets for the five of the top 10 films in 2016, and television shows with diverse casts did well in both ratings and social media.

The report states that people of color make up nearly 40 percent of the U.S. population, yet they remain underrepresented on every front on all platforms, including lead roles, writers, directors and showrunners. It finds the same for the talent agents who serve as important industry gatekeepers.

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Nielsen African-American Consumer Report

“Young, Connected and Black” continues a dialogue started in the 2015 Diverse Intelligence Series report—“Increasingly Affluent, Educated and Diverse, African-American Consumers: The Untold Story.” This latest report highlights African-Americans’ economic and cultural gains and continues to shine a spotlight on how African-American Millennials are forging ahead in their use of technology and social media to raise awareness and evoke a national discussion on civic and political issues.

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USC Annenberg Report

Inequality in 900 Popular Films

Dr. Stacy L. Smith and the Annenberg Inclusion Initiative at USC Annenberg released their annual study in 2017, titled Inequality in 900 Popular Films.

The study, released in summer 2017, reveals how little top-grossing movies have changed when it comes to the on screen prevalence and portrayal of females, underrepresented racial/ ethnic groups, the LGBT community, and individuals with disabilities. The study is the largest and most comprehensive intersectional analysis of characters in motion picture content to date.

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