Around the Web

Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer
Snap Inc. is bringing on its first chief marketing officer to help lead the company’s boosted advertising efforts. The company hired Kenny Mitchell today, who previously served as VP of marketing at McDonald’s. Prior to that, he was head of consumer engagement at Gatorade, where he helped the brand become one of the first to adopt new advertising formats on the social media platform.

‘When They See Us’ Is “Most Watched” Series Claims Netflix; “Publicity” From Ava DuVernay Show Forces Central Park Five Prosecutor To Resign From Columbia Law School
Just days into the initial round of Emmy voting, the limited series When They See Us directed by Ava DuVernay has gotten a big boost from Netflix and from real world outrage over the prosecutors who were hellbent on putting the Central Park 5 behind bars for the brutal sexual assault of a NYC jogger in 1989.

Setting Diverse Seats at the Havas Media Table
MediaVillage’s Amanda Keaton talks about Generation Z, diversity and young people in the first five years of a media career (1stFive) and the organizations dedicated to increasing diversity and inclusion in media

Viacom Launching 14 Free Channels on Pluto TV, Sets Broad Digital Originals Slate
The media conglomerate is bringing a slew of content from its flagship cable networks to Viacom-owned Pluto TV – Viacom launched 14 channels on the free, ad-supported internet-streaming platform on May 1 – and outlined its newest slate of original digital programming.

The T. Howard Foundation: Unlocking Talent, Inspiring the Future
Executives agree that agencies need to do better 4A’s “Diversity & Inclusion: Myth vs. Reality” panel, the audience provided evidence as to why such conversations are so important for the industry.

Sixty-Four Percent of Diverse TV Writers Experience Discrimination
or Harassment on the Job, New Report Finds

The origin story of the T. Howard Foundation (THF) is fundamentally a story about the opportunity to make a difference and the generosity to share opportunities with others.  The year was 1993 and Scott Weiss, then Executive Vice President at Turner Broadcasting (now WarnerMedia), noticed that all his peers in the industry looked just like him.  In honor of T. Howard, the visionary behind TV transmission technology, Weiss formed a new organization that would address the critical lack of diversity in the media industry.

AspireTV Bets on New Storytellers in Peak TV Era
Despite the industry-wide “more is better” strategy, AspireTV is adhering to a more thoughtful approach, emphasizing storytelling and connection to the audience to earn their attention.  Its just-announced partnership with filmmaker Nakia Stephens of Damn Write Originals (DWO) demonstrates the network’s commitment to shining a light on new creators and bringing their stories into the world…especially when traditional media has done a poor job of evenly distributing stories that highlight diverse communities.

Freeform Summit Unapologetically Leads The Charge When It Comes To Showcasing Representation On TV
Freeform prides themselves on their slate of shows that put inclusion and representation of marginalized communities on full display – and the Freeform Summit, held in March, unapologetically celebrated that with a series of panels that not only showcased their series but the social issues in the real world that they reflect.

Personalized Ads Draw Multicultural Consumers
Adriana Waterston offers insights into how brands can engage consumers with relevant messaging and creative in this column in Broadcasting & Cable Magazine.