December 13, 2013
Revolt TV is on the air and ready for business. Launched on October 22, 2013, the network is positioning itself to be the next YouTube for music news and video aficionados desiring constant music-related content.
“Our core mission is that music has a new home with cable television. We cover all music, anything that bangs. We want it to travel at the speed of social media and the content to be controlled by our fans,” says Keith Clinkscales, CEO of the network since July 2013. Revolt TV will attempt to revive music television for the 18 to 34 age demographic, otherwise known as the Millennials, by delivering programming driven in part by social media and uploaded content from consumers themselves. “We seek to be fearless, disruptive and speak to the spirits of the artists.”
Founded by the music mogul Sean “Diddy” Combs as a part of Comcast Corporation’s efforts to increase diversity in programming, Revolt TV has sparked a new movement in television to attract music lovers. “The man does not lack vision,” says Clinkscales. “He had a full-fledged idea and I helped him to make a media business out of it.”
In fact, Clinkscales and Diddy have had a long-standing relationship based on making and producing music since both worked at Vibe Records where Clinkscales was President and CEO and Diddy was a music executive. Since leaving Vibe, Clinkscales has served as founder, chairman and CEO of Vanguarde Media, where he published HONEY, Heart & Soul and Savoy magazines. Most recently, he founded The Shadow League, a digital sports platform on ESPN, where he worked for seven years as a senior vice president.
Reviving their business partnership in Revolt TV, Diddy and Clinkscales hope to make great music again. “Diddy is great, and we have such an amazing team.” That team also includes: Andy Schoun, Revolt TV’s co-founder and president; Val Borland, EVP of Programming; and Rob Gruters, EVP of Media Sales.
“Keith, Andy and Val are the perfect combination to run Revolt TV – they are my executive dream team,” said Combs in a statement to Billboard Magazine. “This launch could not be done without their talents, experience and drive to create the best new network the industry will have seen in a long time.”
In 2014, Revolt TV plans to grow its viewership nation-wide. Although Revolt is already accessible to Time Warner Cable and Comcast Xfinity television subscribers in New York, Los Angeles and Chicago, it plans to increase its market share each month. In the new year, it will introduce shows such as “Revolt Live,” an hour-long evening program similar to MTV’s former flagship music show, “Total Request Live.”
“We will be on the map soon enough. If it’s something about sports, viewers go to ESPN. If its news, it’s CNN. When something big happens in music, they will go to Revolt TV,” says Clinkscales.