The Hollywood Creative Forum 8.0

Agenda

Tuesday, February 21



  • 8:00 am — 8:45 am    REGISTRATION AND HOSPITALITY
    Sponsored by Media Services, the opening day’s breakfast and keynote conversation, kicks off the 8th Annual Hollywood Creative Forum where leading content creators of color are exposed to a full day of information and panels about practical creative and business intelligence and access to senior executives in television and film.

  • 8:45 am — 9:00 am    WELCOME & OPENING REMARKS
    David Porter, Executive Director, The Walter Kaitz Foundation

  • 9:00 am — 10:00 am   A CONVERSATION WITH SUZANNE DEPASSE
    Suzanne dePasse symbolizes much of what is universal about the promise and perils of diversity, of excellence versus entitlement and what is unique about Hollywood. Suzanne has contributed to the dialogue in Hollywood about diversity and inclusion and has inspired and fueled a whole new generation of filmmakers.
    Introduction:
    Debra Langford, CEO, The Langford Company & Assistant Dean, Diversity & Inclusion, USC Marshall

    Speaker:
    Suzanne de Passe, Co-Chair, De Passe Jones Entertainment


  • 10:15 am — 12:45 pm   CREDENTIALED MEET AND GREET
    The annual structured Meet & Greet is now an industry standard where invited candidates, participating networks, studios and production company executives. The format follows a speed networking template used by various guilds and professional industry organizations, with meetings held in 10 to 15 minute intervals. Network and studio executives will each host their own branded tables to take meetings.
    Facilitator:
    Tammy Dickerson, Principal, The Baker Group


  • 10:15 am – 11:30 am    ESSENTIAL TRENDS DRIVING CURRENT TELEVISION
    Current programming executives share their keen insights and provide critical information on how writers can best maneuver the corporate environment. Panelists will discuss the intricacies of how writers should receive network notes and learn about some of the more salient traits that executives are seeking amongst writers. This is a panel not to be missed if you want to learn how networks hire writers for some of their most popular shows.
    Moderator:
    Angela Cannon, VP, National Accounts, Content Distribution & Marketing, UPtv & ASPiRE

    Panelists:
    Traci Lynn Blackwell, SVP, Current Programming, The CW
    Kelly Goode, Vice President, Current Programming, Warner Bros. TV
    Eric Kim, Vice President, Current Programs, CBS Television
    Chris Sanagustin, SVP, Current Programming, Universal Television


  • 11:45 am — 12:45 pm   SHOW ME THE MONEY: RAISING FUNDS FOR YOUR PROJECT
    Whether you are shopping to traditional broadcast and cable networks, independently producing digital content or preparing to crowdfund a project, you will need a post-millennium funding strategy. This session highlights the various pathways to getting a project funded, via B&C, financing and crowd-sourcing or tax incentives. You will also hear about best practices and walk away with a clear blueprint for what assets you need, who to approach and how to schedule a successful financing campaign.
    Presenter:
    DMA (Donna Michelle Anderson), President, Planet DMA


  • 1:00 pm — 2:30 pm    LUNCHEON PANEL: TOP SHOWRUNNERS IN HOLLYWOOD
    Sponsored by the WGA WEST, this panel provides a unique perspective on the fascinating world of the showrunner in the digital age. Panelists talk about the challenges of working as writers/showrunners for hit television shows while simultaneously aligning their skills with viewership on a multitude of devices. They also share behind-the-scenes stories about their experiences and discuss themes such as story ideas, building race and gender neutral roles and creating content for a new generation of viewers.
    Introduction:
    Tery Lopez, Director of Diversity, Writers Guild of America, West

    Moderator:
    Ligiah Villalobos, “Go Diego Go,” Nickelodeon

    Panelists:
    Gloria Calderon Kellett, “One Day at a Time,” Netflix
    Manny Coto, “24: Legacy,” Fox
    Monica Owusu-Breen, "Midnight, Texas,” NBC
    Mike Royce, “One Day at a Time,” Netflix
    Naren Shankar, “The Expanse,” CBS


  • 2:45 pm — 4:00 pm    VIRTUAL REALITY: A BRAVE NEW WORLD
    Virtual and augmented reality have become ground-breaking formats that audiences are increasingly embracing. If content creators are going to adopt these new technologies, they will need to understand its complexities, its potential and limitations. Learn from leading experts who will share their in-depth knowledge about this new cinematic language and the lessons producers need to learn to realize success.
    Moderator:
    Evette Vargas, CEO/ TV & VR Writer, Director, Producer, Digital-Reign Productions

    Panelists:
    Guy Primus, CEO & Co-Founder, The Virtual Reality Company
    Todd Makurath, CEO, Bullitt
    Jake Zim, SVP, Virtual Reality, Sony Pictures


  • 4:15 pm — 4:30 pm    RELEASE OF UCLA’S 2017 DIVERSITY REPORT
    As director of UCLA’s Ralph J. Bunche Center for African American Studies, Professor Darnell Hunt’s acclaimed research has become synonymous with the annual Hollywood Diversity Report. The report takes an in-depth look at the under-representation of minorities in television and film and documents the relationship between diversity and the bottom line. Hear from Professor Hunt as he unveils the 2017 report on the state of diversity in Hollywood.
    Presenter:
    Darnell M. Hunt, Ph.D., Professor and Chair of Sociology & Director of Ralph J. Bunche Center for African American Studies, UCLA


  • 4:30 pm — 5:30 pm    WHY IMAGES MATTER
    The unveiling of the 2017 Diversity Report serves as a backdrop to a more in-depth discussion about images of diverse characters in both television and film. What has happened in the years of “Empire,” “Queen Sugar,” and now “Hidden Figures,” is a change of both business and culture. Younger viewers for whom diversity — racial, religious, sexual — is an intrinsic part of their world is more relevant than ever. Hear from a panel of producers, network and diversity executives who discuss why groundbreaking screen images matter and how the bottom line is advanced by implementing forward-looking projects and staffing practices that are in sync with an emerging and diverse America.
    Moderator:
    Darnell M. Hunt, Ph.D., Professor and Chair of Sociology & Director of Ralph J. Bunche Center for African American Studies, UCLA

    Panelists:
    Rahsaan Harris, Ph.D., President & CEO, Emma L. Bowen Foundation
    Lily Neumeyer, Senior Vice President, Development, VH1
    Ian Skorodin, Executive Producer, Barcid Productions
    Robin Thede, Writer, “The Nightly Show With Larry Wilmore”

  • 5:30 pm — 6:30 pm   REVOLT VIP COCKTAIL RECEPTION

  • 6:30 pm — 6:45 pm    NAMIC VISION AWARDS NOMINEE ANNOUNCEMENT

    In partnership with NAMIC, nominees for the annual Vision Awards are announced by some of the brightest talent in Hollywood. Founded in 1994 by NAMIC’s Southern California chapter, the NAMIC Vision Awards salutes original programming for linear and digital platforms that is reflective of the contributions of people of color.


  • 6:45 pm — 7:30 pm   NAMIC VISION AWARDS COCKTAIL RECEPTION



WEDNESDAY, February 22



  • 8:00 am — 8:45 am   REGISTRATION AND HOSPITALITY
    Sponsored by Discovery Communications, the closing day’s breakfast launches a powerful agenda where content creators of color are exposed to a full day of access to senior executives in television and film through high level sessions that underscore practical creative and business intelligence

  • 8:45 am — 9:00 am    PROGRAM & WELCOMING REMARKS
    David Porter, Executive Director, The Walter Kaitz Foundation


  • 9:00 am — 10:15 am    THE MAKING OF A TELEVISION SHOW
    As a network president, Chris Linn has made it a priority to utilize his network's massive platform to bring underrepresented points of view and stories to wide audiences. Building an internal team of producers, marketers and development experts that comprise a diverse staff requires a unique talent, vision and discipline and is vitally important to the network's success. As a writer/producer, Amanda Seales has developed her voice and her brand through various channels and projects throughout her career. She shares her insights on how to bring ideas and stories that are deeply personal and how to maneuver through the process from concept to reality. This uniquely curated panel will expose participants to the intricacies of how these two key players – network executive and creative person – approach and navigate through the process of making a television show.
    Moderator:
    Britni Danielle, Entertainment & Culture Director, Ebony Media

    Panelists:
    Chris Linn, President, truTV
    Amanda Seales, CEO, DivaWorks, Inc.


  • 10:30 am – 11:45 am    WHEN REPRESENTATION MATTERS
    Having representation can be essential to building a career in the television industry, especially for emerging talent. Hear directly from agents representing diverse writers, directors, and producers who will discuss the different ways a show can come together including details on the relationship that exists between the agent, talent, network executives and production companies. Panelists will provide guidance on how to structure deals and how agents can work for talent.
    Moderator:
    Ashley Holland, Television Literary Agent, CAA

    Panelists:
    Olivia Blaustein, Television Literary Agent, CAA
    Jonas Brooks, Television Literary Agent, CAA
    Angela Dallas, Television Literary Agent, CAA


  • 12:00 pm — 2:00 pm    MENTORING LUNCHEON FOR SCRIPTED CREATIVES
    Sponsored by NBCUniversal, this structured luncheon is designed for scripted and established content creators who are matched with studio and network executives. The round robin format will encourage discussion between approved participants and those who hire and buy while exploring the blueprint of standards and best practices for ascending in Hollywood.
    Introduction:
    Karen Horne, SVP, Programming Talent, Development & Inclusion, NBC Entertainment

    Facilitator:
    DMA (Donna Michelle Anderson), President, Planet DMA

    Participants:
    Troy Belton, Producer, AFGM Entertainment
    Evy Bjorn, Producer, Chatsby Films & Media
    Melody Cooper, Director of Talent Acquisition, BET Networks
    Debbie Douglas, Senior Manager-Brand Creative, Talent Acquisition, Viacom
    Kelly Edwards, Vice President of Talent Development, Programming, HBO
    Karen Horne, SVP, Programming Talent Development & Inclusion, NBC Entertainment
    Brett King, Vice President, Creative Programming for Diversity & Inclusion, Sony Pictures Entertainment
    Brittany Little, Director, Scripted Development & Programming, A&E Television Networks
    Adam Matalon, President, Chatsby Films & Media
    Tim McNeal, Vice President, Creative Talent Development & Inclusion, Disney ABC Television Group
    Grace Moss, Manager, Entertainment Diversity Initiatives, NBC Entertainment & Universal Television
    Marissa Ronca, EVP & Head of Programming, truTV
    Ric Whitney, President, Ricky Media


  • 2:10 pm — 3:10 pm    SCRIPTING THE UNSCRIPTED
    Unscripted has spawned a new class of storytellers who use many of the same storytelling techniques to achieve the same ends as scripted writers. While there is a beginning, middle, and end, with character development, goals, conflict, and resolution, unscripted has developed a new eco-system of story producers, story editors, segment producers and associate producers. Our expert panelists will discuss what it takes to write compelling stories in the unscripted world.
    Moderator:
    David Hudson, Former SVP, Late Night & Specials, TBS & TNT

    Panelists:
    Betsy Ayala, VP, Programming, HGTV, DIY Network & Great American Country
    Jill Dickerson, SVP, Programming & Development, OWN: Oprah Winfrey Network
    Lemuel Plummer, Founder & President, L Plummer Media
    George Sealey, SVP Alternative Programming & Development, Universal Television Alternative Studios
    Nicole Silveira, VP, Unscripted Development, Pilgrim Media Group


  • 3:20 pm – 4:20 pm    BLACK MILLENNIALS POWERING BLACK TV AND AD SPENDING
    Black audiences mean more than ever to TV programmers and advertisers, particularly Millennials. Between 2011 and 2015, broadcast TV ad spending directed to black audiences surged 255%, according to the 2016 Nielsen report “Young, Connected and Black.” The dollars are following data that quantify black Millennials’ voracious consumption of TV programs featuring black stars and diverse storylines. Those viewing patterns are driving the diversification of primetime TV with shows such as “Empire,” “Black-ish,” “Scandal,” and “Insecure” which are drawing non-black viewers in large numbers. Nielsen panelists will illuminate blacks’ growing influence on programming, rising affluence and the implications for the bottom line.
    Moderator:
    Andrew McCaskill, SVP, Global Communications & Multicultural Marketing, Nielsen

    Panelists:
    Wendell Foster, VP Multiplatform Planning & Scheduling, ABC Entertainment
    Cheryl Grace, SVP, US Strategic Community Alliances & Consumer Engagement, Nielsen
    Jake Katz, VP, Audience Insights &Strategy, Revolt TV
    Karen Peterkin, Director, Scripted Original Programming - Original Programming & Production, TV One


  • 4:30 pm – 5:30 pm    IT'S A SMALL WORLD AFTER ALL
    Family and children's entertainment is more popular than ever in the competitive sphere of audience-building. The insatiable demand for both animation and live action programming has created new challenges for TV creators, showrunners, and executives who are faced with smart, discerning audiences who have adopted second screens, tablets, smartphones and all things digital. Hear what our experts are doing to create content and keep up with their constantly evolving and sophisticated audiences.
    Moderator:
    Keu Reyes, President, Multivision Network

    Panelists:
    Leo Chu, Showrunner & Creator/Executive Producer, "Supah Ninjas" & "Afro Samurai"
    Eric Garcia, Showrunner & Creator/Executive Producer, "Supah Ninjas" & "Afro Samurai"
    Roland Poindexter, Vice President, Television Development, 20TH Century Fox Animation
    Jermaine Turner, Executive Director, Current Series & Co-Productions, Disney XD
    Yvette Urbina, Vice President, Executive in Charge of Production - Live Action Series, Nickelodeon