July 30, 2008
Does Diversity Really Affect Your Bottom Line?
In 2004, after several years of discriminatory hiring practices and conducting a marketing campaign that focused on a homogeneous “All American” look, Abercrombie & Fitch clothing retailers were sued by the EEOC and ordered to pay plaintiffs $50 million. Some may argue that organizational diversity initiatives are a luxury with no real effect on a company’s bottom line. This article discusses how Abercrombie & Fitch went wrong and how to avoid making the same mistakes in your organization. The business case for diversity is made, explaining how diversity “done right” with cultural competence, can have far-reaching organizational benefits, not the least of which is increasing your bottom line.
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